How to set up the referral feature?

Referral programs are a high-growth engine for your business. By empowering your loyal community to share the products they love, you tap into the most trusted form of marketing: word-of-mouth.

To manage your program effectively, it is important to understand the two roles involved in every successful referral:

• Referrer – This is your existing **customer. They act as your brand ambassador by sharing a unique **referral link with their personal network.
• Referee – The person being referred (a friend). A referee will only receive the reward if they are a completely new account — they must not have previously created an account or made a purchase on your store.

Refer to the following video guide to set up the referral feature in BLOY:

Pro Tips

• Promote the Program: Use email, social media, and your website to inform customers about the referral program.
• Track Performance: Monitor referral metrics in **Analysis page **to understand the program's effectiveness by stages (Referral invites → Visitors → Claimed discounts → Orders) to make adjustments as needed.
• Offer Attractive Rewards: Ensure the rewards are appealing to motivate customers to participate.
• Use "Double-Sided" Strategy: Psychologically, people feel better about referring a friend if they know the friend is also getting an **equal **deal. It makes the Referrer feel like they are sharing a gift rather than just "selling" to their friends. For example, "Give 200 points, Get 200 points." This creates a mutual win that reduces the "social cost" of sharing.

Troubleshooting

• Rewards Not Applying: Check that the referral conditions are met and that rewards are properly configured.
• Low Participation: Consider increasing the reward or promoting the program more actively.

That's how you can set up the referral feature. If you need assistance, feel free to reach out to us via in-app Live Chat or at support@bloy.io

Updated on: 12/01/2026