> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://docs.bloy.io/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# What is BLOY Loyalty Program & Rewards?

BLOY is a Shopify loyalty app that helps merchants build and run a points-based rewards program. Customers can earn points through different actions, then redeem those points for discounts and other rewards.

### What BLOY includes
BLOY covers the core building blocks of a loyalty program:
* **Points Program:** Set up ways for customers to earn and redeem points, including purchases, referrals, birthdays, and more.
* **VIP Tier:** Reward your best customers with exclusive perks and higher earning rates based on their spend or points.
* **Refer a friend:** Let customers refer friends and earn points when those friends make a purchase.
* **Branding:** Match the loyalty experience to your store's look and feel, from the popup widget to the dedicated loyalty page.
* **Analytics:** Track program performance and monitor customer activity directly in the BLOY dashboard.
* **Integrations:** Connect BLOY with your existing tools to extend your loyalty program across channels.

### Next steps
* Explore the [demo store](https://bloy-loyalty-demo-store-3.myshopify.com/) to see what the customer experience looks like before setting up.
* See [how to create a way to earn](https://docs.bloy.io/en/article/how-to-create-a-way-to-earn-rt7mbr/) to start building your program.
* Start with the [launch checklist for your loyalty program](https://docs.bloy.io/en/article/launch-checklist-for-your-loyalty-program-wontt7/) before going live.
![](https://storage.crisp.chat/users/helpdesk/website/-/5/9/c/9/59c9b009a3f42400/kapture-2026-07-16-at-230013_sbw7i1.gif)

### Common questions
###### Is BLOY free to use?
Yes, BLOY has a free plan that supports up to 200 orders per month. Paid plans start at $10/month and unlock additional features. See [BLOY pricing and plans explained](https://docs.bloy.io/en/article/bloy-pricing-and-plans-explained-enqkfr/) for details.

###### Can I migrate from another loyalty app to BLOY?
Yes, BLOY supports migration from other loyalty apps. See [how to migrate to BLOY](https://docs.bloy.io/en/article/importing-loyalty-data-from-another-loyalty-program-1ayignd/) for the full process.

###### Do I need coding experience to use BLOY?
No, BLOY is designed for merchants of all technical levels. You can set up and manage your loyalty program without writing any code.

### Related articles
* [An overview of your loyalty program](https://docs.bloy.io/en/article/an-overview-of-your-loyalty-program-100my69/)
* [How to create a way to redeem?](https://docs.bloy.io/en/article/how-to-create-a-way-to-redeem-1si9iiz/)
* [How customers interact with your loyalty program](https://docs.bloy.io/en/article/how-customers-interact-with-your-loyalty-program-p4o9hn/)