How to Send Automated Emails?

Automatically sending emails to customers when they perform certain actions helps deepen engagement and keeps your loyalty program top-of-mind. Here’s how to configure automated emails in BLOY.

Step 1: Access Email Notifications

From your BLOY dashboard, go to Branding → Email Notifications

Step 2: Edit Content and Style

On the left panel, select the action (e.g., points earned, tier upgrade, redemption) you want to trigger an email.

• Edit the email’s subject line, body content, and design in the right panel preview
• Insert dynamic variables if required

Step 3: Insert Variables

Replace placeholders with variables (for example, {{CustomerName}}, {{PointsBalance}}, {{RewardName}}) so that each email is personalized with real-time data.

Step 4: Send a Test Email

Before publishing, click Send Test to verify how the email appears in customers’ inboxes and confirm all variables render correctly

Step 5: Save and Publish

Once you’re satisfied, click Save to apply the changes and begin sending automated emails to customers when the corresponding actions occur

That’s how you can set up and send automated emails with BLOY. If you need any assistance, feel free to reach out to us via in-app Live Chat or at [support@bloy.io]()

Updated on: 18/10/2025