Importing loyalty data from another loyalty program
If you are switching from another loyalty program to BLOY, you can import your existing customer loyalty data into BLOY to keep your transition smooth.
Currently, BLOY supports importing:
- Customer points
- VIP tiers
This helps you continue your loyalty program without asking customers to start over from zero.
Before you start
Before importing your data, please prepare a CSV file with the required customer information.
BLOY uses the customer’s email address to match imported data with the correct customer account. Please make sure the email addresses in your CSV file match the customer emails in your Shopify store.
What you can import
Import points
Use this option when you want to import customer point balances from another loyalty app or an existing loyalty system.
Your CSV file should include:
emailpoints
You can choose how the imported points should be applied:
Reset existing customer balance
This will replace the customer’s current BLOY point balance with the value in your CSV file.
Example:
Customer currently has 100 points in BLOY.
Your CSV file shows 500 points.
After import, the customer will have 500 points.
Add points to existing customer balance
This will add the imported points on top of the customer’s current BLOY point balance.
Example:
Customer currently has 100 points in BLOY.
Your CSV file shows 500 points.
After import, the customer will have 600 points.
Import VIP tier
Use this option when you want to import or update customer VIP tiers.
Your CSV file should include:
emailtier
When importing VIP tiers, BLOY will update the customer’s tier based on your CSV file.
How to import customers
Step 1: Go to the Customers page
From your BLOY admin, go to Customers.
At the top right of the page, click Import customers.

Step 2: Choose the import action
In the import popup, open the Actions dropdown.
You can choose:
- Import points
- Import VIP tier
Select the action that matches the data you want to import.

Step 3: Choose how points should be applied
If you choose Import points, select one of the following options:
- Reset existing customer balance
- Add points to existing customer balance
Choose Reset existing customer balance if you want the imported file to become the customer’s final point balance.
Choose Add points to existing customer balance if you want to add the imported points on top of the customer’s current BLOY balance.

Step 4: Upload your CSV file
Upload your CSV file in the upload box.
BLOY accepts CSV files only.
You can click Download sample file to check the required format before preparing your own file.
Step 5: Add an internal reason or customer note
Before importing, you can add:
Reason for adjustment
This is optional and visible for internal use only. It helps your team understand why the points or tiers were imported.
Example:Migrated points from previous loyalty app
Note for customers
This is optional and can be shown to customers in their loyalty activity.
Example:Points migrated from our previous rewards program
Step 6: Click Import
After uploading your CSV file and reviewing the settings, click Import.
Once the import is complete, check a few customer records to make sure the data was imported correctly.
After the import
After importing customer data, we recommend checking:
- Whether point balances match your CSV file
- Whether VIP tiers were updated correctly
- Whether customer emails were matched correctly
- Whether the customer activity note appears as expected, if you added one
This helps make sure your loyalty data is ready before announcing the migration to customers.
Troubleshooting
The Import button is disabled
Please check that:
- A valid CSV file has been uploaded
- You selected the correct import action
- Your file follows the required format
Some customers were not updated
This usually happens when the email address in the CSV file does not match an existing customer in your Shopify store or BLOY customer list.
Please check the email format and try again.
The points are not what I expected
Please confirm which import option you selected:
- Reset existing customer balance replaces the current point balance.
- Add points to existing customer balance adds the imported points to the current balance.
Need help migrating from another loyalty app?
If you are switching from another loyalty app and need help preparing your loyalty data, please contact our support team.
You can reach us via in-app Live Chat or email us at support@bloy.io.
Related articles
- An overview of your loyalty program
- Understanding point timing and delays
- Launch checklist for your loyalty program
- How customers interact with your loyalty program
Updated on: 15/07/2026
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