BLOY pricing and plans explained
BLOY pricing and plans explained
BLOY offers four plans: Free, Launch, Growth, and Unlimited, split by monthly order volume and feature access. The right one depends on how many orders your store processes each month and which loyalty features you need.
Plans, pricing, and order limits
Plan | Price | Orders/month | Overage |
|---|---|---|---|
Free | $0/month | Up to 200 orders | None |
Launch | $10/month | Up to 500 orders | $15 per 100 orders over the limit |
Growth ⭐ Most popular | $49/month | Up to 1,500 orders | $12 per 100 orders over the limit |
Unlimited (Built for Shopify Plus) | $129/month | Up to 3,000 orders | $10 per 100 orders over the limit |
Feature access by plan
Feature | Free | Launch | Growth | Unlimited |
|---|---|---|---|---|
Points Program | ||||
Ways to earn | 2 | 5 | All | All |
Ways to redeem | 3 | 3 | All | All |
Referral program | ➖ | ✔️ | ✔️ | ✔️ |
Points expiration | ➖ | ✔️ | ✔️ | ✔️ |
Points withdrawal | ➖ | ✔️ | ✔️ | ✔️ |
Limited time offer | ➖ | ➖ | ✔️ | ✔️ |
Order booster | ➖ | ➖ | ✔️ | ✔️ |
VIP Program | ➖ | ➖ | ✔️ | ✔️ |
Branding customization | ||||
Loyalty popup customization | Basic | Custom | Custom | Custom |
Email notifications | ✔️ | ✔️ | ✔️ | ✔️ |
Widget icon display | ✔️ | ✔️ | ✔️ | ✔️ |
Loyalty popup display | ➖ | ✔️ | ✔️ | ✔️ |
Reward reminder pop-up | ➖ | ✔️ | ✔️ | ✔️ |
Loyalty page | ➖ | ✔️ | ✔️ | ✔️ |
Show points on product page | ➖ | ➖ | ✔️ | ✔️ |
Redeem on cart page | ➖ | ➖ | ✔️ | ✔️ |
Points on post-purchase page | ➖ | ➖ | ✔️ | ✔️ |
Customer account extensions | ➖ | ➖ | ✔️ | ✔️ |
Loyalty hub extension | ➖ | ➖ | ➖ | ✔️ |
Redeem at checkout (Shopify Plus only) | ➖ | ➖ | ➖ | ✔️ |
Advanced features | ||||
View analytics | ➖ | ✔️ | ✔️ | ✔️ |
Exclude customer tags | ➖ | ➖ | ✔️ | ✔️ |
Multiple-language translation | ➖ | ➖ | ✔️ | ✔️ |
Integrations | ||||
Apps integration | ➖ | All | All | All |
API access | ➖ | ➖ | ➖ | ✔️ |
Headless commerce | ➖ | ➖ | ➖ | ✔️ |
- Choose Free if your store has fewer than 200 orders per month and you want to test the BLOY Points Program.
- Choose Launch if you need more Ways to earn, a Loyalty page, or features such as Points expiration and Points withdrawal.
- Choose Growth if you want access to the complete loyalty experience, including VIP Tier, Limited time offer, and Order booster.
- Choose Unlimited if you run a Shopify Plus store and need Redeem at checkout in addition to all available BLOY features.
- If your store is close to a tier's monthly order limit, compare the overage cost with the next tier before deciding.
Troubleshooting
- What happens if my store goes over the monthly order limit? You are charged the overage rate for your plan, for example $12 per 100 extra orders on Growth, instead of being blocked from using BLOY.
- Is redeem at checkout available on every plan? No, it's exclusive to Unlimited and only works on Shopify Plus stores.
Related articles
- How order limits and overage charges work
- How to upgrade, downgrade, or cancel your BLOY plan
- BLOY pricing FAQ
Updated on: 02/07/2026
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