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What is BLOY Loyalty Program & Rewards?

BLOY is a Shopify loyalty app that helps merchants build and run a points-based rewards program. Customers can earn points through different actions, then redeem those points for discounts and other rewards.

What BLOY includes

BLOY covers the core building blocks of a loyalty program:

Points Program: Set up ways for customers to earn and redeem points, including purchases, referrals, birthdays, and more.
VIP Tier: Reward your best customers with exclusive perks and higher earning rates based on their spend or points.
Refer a friend: Let customers refer friends and earn points when those friends make a purchase.
Branding: Match the loyalty experience to your store's look and feel, from the popup widget to the dedicated loyalty page.
Analytics: Track program performance and monitor customer activity directly in the BLOY dashboard.
Integrations: Connect BLOY with your existing tools to extend your loyalty program across channels.

Next steps

Explore the demo store to see what the customer experience looks like before setting up.
See how to create a way to earn to start building your program.
Start with the launch checklist for your loyalty program before going live.

Common questions

Is BLOY free to use?

Yes, BLOY has a free plan that supports up to 200 orders per month. Paid plans start at $10/month and unlock additional features. See BLOY pricing and plans explained for details.

Can I migrate from another loyalty app to BLOY?

Yes, BLOY supports migration from other loyalty apps. See how to migrate to BLOY for the full process.

Do I need coding experience to use BLOY?

No, BLOY is designed for merchants of all technical levels. You can set up and manage your loyalty program without writing any code.

Updated on: 17/07/2026

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